Thursday, August 16, 2018

Setting Artwork for Saddle Stitched Brochure


If you’re working with a magazine printing company, then setting up artwork that is ready to print for Saddle Stitched Brochure is easy. At Shweiki Media, we have the best brochure printing options for you to choose from.

Saddle Stitched Brochure

How does a Magazine Printing Company make Saddle Stitched Brochures?

Saddle Stitched brochures are made from several printed sheets laid on top of each other, that are put together by stapling, folding and finally trimming. Setting up print-ready artwork for your Saddle Stitched Brochure is easy. You just have to follow a few simple steps.

To jump-start the process, catalog printing companies recommend using one of their pre-made artwork templates. All you have to do is select a template, bind your pages in the saddle stitch form, and decide the size you want the documents to be in. In case you’re using Photoshop, you’ll have to choose a downloadable PDF template and work over it as you would normally do.

If you’re preparing the artwork yourself, ensure you set the resolution to 300dpi, where the bleed is 3mm on all sides and the colour mode is set to CMYK. You will also get assistance from YouTube tutorials and printing books. However, it is always better to work with magazine printing companies for a more professional feel.

As you continue to add more pages to a saddle stitched brochure, the middle pages will tend to ‘creep’ out from the centre. In order to give your documents a clean, neat and uniform edge, trim off the ‘creep’ after printing. If you wish to avoid losing any important information from being cut from the edge of your document, make sure you set the text and images over 7mm away from the edge.

Similarly, if your text and images are running between pages, then they become a part of the gutter. The gutter is the fold that runs down the centre of the document, where the staples are. At the best professional printing service, they keep text at least 10mm away from the gutter. In general, for every 10 pages added, you should increase the distance of text from the gutter by 1mm.

Saddle stitched Brochure- Final Touches


At ShweikiMedia, we have a quality set up for commercial magazine printing. Here eachbrochure is printed with professionals and expertly pieced together in the printing process. That means that when your final printing is complete you receive a brochure that is impressive to your clients.

Remember, when you create your final artwork as PDF, the cover and back cover will be included as separated pages. If you have saved all your pages as singular PDF files, it’s best to merge all of them into one file. To make sure that your saddle stitched brochure stays flat and closed after its printing is done, the best option would be keeping the paper weight under 200gsm. This checklist will help you to make sure that you’ve covered everything to achieve the best results in your commercial magazine printing.

Wednesday, July 25, 2018

Bookbinding Dilemma - Saddle Stitch vs. Perfect Binding


Are you stuck with the dilemma to choose the best bookbinding style for your magazine? That is completely understandable, since selecting the most favourable binding option for your publication can seem like a daunting task because the whole look and feel of your publication depends on it.

Saddle Stitch vs. Perfect Binding


Don’t you worry? We’ll clear the confusion on that right away. Two of the most common types of bookbinding are:


  • Saddle Stitch Binding
  • Perfect Binding
While both these binding options are equally popular, they have different methods and are used for different types of publications. Let us learn when to use saddle stitch bookbinding and when to opt for perfect binding.

When To Use Saddle Stitch Binding

Saddle stitch printing is a commercial printing method in which multiple pages are held together by two or three staples done on the centre fold which is also called the spine. A saddle stitch magazine will usually be less than 60 pages to avoid “page creep,” That happens when the inner pages of a book tend to extend further out than the outer pages when they are folded.
A saddle stitch magazine can lay flat on a surface, depending on the number of pages. The cover can act as a heavier paper weight while the pages inside can be a lighter text weight which can set your booklet apart from others.
Saddle stitch binding is the most common and affordable binding option. Saddle stitch bookbinding is ideal for publications with a short life. It should be used for publications or booklets such as catalogues, or small brochures for events. It could also be a binding option for publications of 8 or more pages from digest sizes to over-sized tab publications. Saddle stitched printing works best for publications that have fewer pages.

When To Use Perfect Binding

Perfect bookbinding is used for publications that have more number of pages. A perfect bound magazine will boast a flat spine. Unlike saddle stitch bookbinding that uses staples to keep the inside pages together, the pages in this method are gathered and held together by glue. It is applied on all along the binding edge and then the cover is placed on it.
Perfect bound publications score brownie points against saddle stitch binding due to the fact that it can hold more pages than a saddle stitch magazine. A publication can be perfect bound as long it contains 68 pages or more. In contrast to saddle stitch bookbinding, perfect binding is a favourable binding method for books that will be used for many years, for example, manuals, catalogues, and annuals.
At Shweiki Media, they have both Saddle stitch printing and perfect binding options available for you. You can select the binding option which is best suited for your business according to the requirements of your publication. Erase your saddle stitch vs perfect binding conundrum. Visit Shweiki Media today if you would like to see the different binding services on offer or you can request samples of saddle stitch printing and perfect binding.

Wednesday, July 18, 2018

Magazine Printing: Things to Consider When Launching a New Magazine

Are you planning to launch a new magazine? If yes, then you should know how the magazine printing industry works and the things you must consider while printing a new magazine. Well, don't worry if you are dealing with magazine printing services for the first time. In this article, we will provide all the details related to magazine printing and guide you through the entire process of printing a magazine. 

While printing is the last phase in launching a new magazine, you must prepare for it in advance to determine the quality as well as the cost of printing and distributing magazines. Hiring cheap magazine printing services in San Antonio isn’t as simple as grocery shopping. You must research and understand the basics of magazine printing before picking the right magazine printing company in San Antonio.

Magazine Printing

How to find Cheap Magazine Printing Services in San Antonio?

Irrespective of whether you are planning a weekly, bi-monthly, monthly, quarterly, or annual publication frequency; the primary challenge is to print newsstand quality magazines at the least investment. You can always start with a web search and look for online magazine printing services in the city and shortlist the best among them.

Here’s a list of things that will impact the cost of developing a magazine and help you achieve low-cost cheap magazine printing services in San Antonio.

Pick the Right Binding Style


You can choose from either a saddle-stitch method or perfect binding method for magazine binding. The binding style is often based on the number of pages in each magazine copy. For a moderately low number of pages, you can choose a saddle-stitch method, whereas you can pick the perfect binding way if you are planning a thicker magazine. While the saddle-stitched magazines are stapled with wire staples, the perfect-bound magazines join pages using glue.

Opt for the Standard Dimensions


The dimensions for a magazine, also known as trim size represent the width and height of the magazine in its printed form. You can pick any aspects for your magazine but keep in the consideration that commercial printers are programmed to specific page sizes. Hence, you must determine the dimensions as per the standard formats used at commercial magazine printing companies in San Antonio to ensure a hassle-free production and keep the overall cost as cheap as possible. 

The Number of Copies Required


Top magazines have millions of subscribers and require a high quantity of magazine copies. Hence, almost all these famous magazines hire commercial printing services with high-speed web presses for higher production quantity. You should also determine the right amount of copies your magazine edition requires right from the beginning. Picking a printing press based on the quantity can help you cut down the cost and help you find cheap magazine printing services in the city.

How many pages in a magazine copy?


Besides helping you pick the right binding style, determining the exact page count of your single magazine copy will allow the commercial printer to calculate the usage of paper per magazine copy. Add in the number of copies in a single production, and you will be able to determine the quantity of paper required from the individual project. While learning the number of pages, you must ensure that you calculate each sheet as two pages as printers consider the two sides of a sheet as two separate pages. Don’t get confused there!

Be smart with Ink Colors


Many famous magazines around the globe opt for full-color pages and cover as it creates a higher visual impact. Well, such magazines require full-color pages as they also receive a lot of advertisement offers. However, a lot of magazines go for a combination of full-color images and black-ink text as they believe black-in pages will cut down the costs. Well, it's not always accurate as the price highly relies on the overall layout of the page and the use of black-ink in context with the full-color images. Hence, it is wise not to lose quality while aiming for cheap magazine printing services. 

Paper characteristics need special attention


To cut down the cost of your magazine printing, you can always use thin paper stock for the interior pages and a slightly thick one for the cover. Using a thin paper stock for the internal pages comes with a lot of benefits. Thin paper means light, and you can save a lot of money in the mail while sending copies to your subscribers. A thin paper also makes your magazine look slim and avoids bulkiness that often comes with high page count. Also, a thin paper will be cheaper than thick paper so that you can do the maths.

Over to you!


However, it is also crucial to focus on the quality over the cost to make your magazine a success among its reader base. By following the tips discussed above, you can quickly cut down the costs without compromising on the quality. With some smart moves mentioned above, you can easily find cheap magazine printing companies nearby.

You can always visit Shweiki Media for quality and cheap magazine printing services in San Antonio. We can help you launch your new magazine and turn it into a massive success.